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FERI (Schweiz) has a unique expertise in asset management and advisory services for discerning clients. The sustainable quality concept is based on the quality investing approach, in which financially sound companies are identified through targeted selection on the basis of various quality characteristics.

Artificial intelligence (AI), the Internet of Things (IoT) and 5G – exponential technologies will trigger a wave of transformation in society and the environment in the coming decades. FERI (Schweiz) offers the opportunity to actively participate in these developments and to invest in an innovative concept.

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"Deep Fakes: The dark side of artificial intelligence

Bad Homburg, 12/07/2021
by FERI Cognitive Finance Institute
  • Technological potential for perfect digital fakes is developing rapidly
  • Media manipulation as a threat to democratic societies
  • Greater awareness of the problem called for in politics and the general public
  • FERI Cognitive Finance Institute analyzes impact of "deep fakes"

New technologies and digital media have become an integral part of everyday life. But the combination of the two is currently giving rise to a new type of threat known as "deep fakes." More and more frequently, extremely realistic-looking fakes of photos and videos generated with the help of artificial intelligence are appearing on the Internet and social media. What brings creative potential for the film and entertainment industry leads to completely new risks in other areas: Because "deep fakes" can systematically undermine the concept of reality and be used for disinformation and targeted manipulation of public opinion. "In our multimedia-networked world, 'deep fake' technology has enormous destructive potential and, especially in liberal democracies, has a dangerous political and social dimension that should not be underestimated," says Dr. Heinz-Werner Rapp, founder and head of the FERI Cognitive Finance Institute. The background and dangers of media manipulation through artificial intelligence techniques are described in the current Cognitive Briefing of the FERI Cognitive Finance Institute "Challenge 'Deep Fake' - How digital fakes destroy reality".

Intentional falsification of reality

Understanding what is "real" presupposes that there is objective evidence that can be used to identify and verify information beyond doubt, the analysis states. The criterion of visibility plays a special role here: what is seen with one's own eyes is considered "true. "Deep fakes" abuse this "visual credibility" by creating their own deceptively real-looking "virtual reality" that is perceived as authentic and disseminated further. "Examples of this include video recordings of politicians or celebrities whose expressions and facial expressions are digitally reshaped in such a way that the original meaning of the messages is distorted or even reversed. This opens the door to deliberate deception," says Rapp. Since "deep fakes" are hardly recognizable to normal viewers due to their technically high quality and digital forgeries are often undetectable even with the most modern means, trust in the legitimacy and authenticity of visual information would be undermined. Deep fakes" thus have a twofold effect: Fake recordings could be mistaken for genuine and - possibly even more dangerously - genuine recordings could be mistaken for fakes. "Politics and business, critical media or social groups can be deliberately discredited, manipulated and 'steered' in this way - as can the general public," warns Rapp.

Increased vigilance called for

Due to rapid progress, especially in the field of AI, the potential of "deep fakes" will increase rapidly and already bring about a completely new dimension of digital data manipulation in the near future. Another accelerating factor is the high penetration of modern societies with digital "social media", which especially allows videos an enormous - mostly even global - distribution. The combination of political ruthlessness, manipulated images and massive social media reach then creates the perfect breeding ground for a chaotic system of alternative realities that could exist in parallel and on equal footing with "true" reality. "Therein lies a very serious challenge that in the future will not only give newsrooms and investors in the capital markets sleepless nights, but could also endanger the work of governments or the cohesion of entire societies," Rapp warns. Increased transparency on the phenomenon of "deep fakes" as well as a targeted understanding of the problem at the level of politics and the public are therefore urgently needed, he says.

The GErman Cognitive Briefing of the FERI Cognitive Finance Institute on the topic "Challenge 'Deep Fake' - How digital fakes destroy reality" is available in the download area.


About FERI Cognitive Finance Institute

FERI Cognitive Finance Institute is the strategic research centre and creative think tank of the FERI Group, with a clear focus on innovative analysis and method development for long-term aspects of economic and capital market research. The institute uses the latest findings from areas such as behavioural economics, complexity theory and cognitive science.

The FERI Cognitive Finance Institute is backed by an experienced team with an interdisciplinary academic background, many years of research practice and specific expertise. In addition, it has access to a powerful network of external experts.

The Institute was founded in 2016 by Dr. Heinz-Werner Rapp, CEO of FERI AG and CIO of the FERI Group, for which he has worked since 1995. Rapp studied economics at the University of Mannheim and received his doctorate on psychologically influenced investor behaviour ("Behavioral Finance"). He has worked on alternative capital market models for many years and has recently developed key principles of the new "Cognitive Finance" theory.

FERI has operated as an independent investment house since 1987, with a focus on investment research, investment management and investment consulting. The name FERI stands for "Financial & Economic Research International".



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Member of the Management Board
Head of Press & Communications

T +49 (0) 6172 916-3192
F +49 (0) 6172 916-1192
presse@feri.de

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Rathausplatz 8-10
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Katja Liese
Member of the Management Board
Head of Press & Communications

T +49 (0) 6172 916-3192
F +49 (0) 6172 916-1192
presse@feri.de

FERI AG
Rathausplatz 8-10
D-61348 Bad Homburg

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